The UFC’s parent company Zuffa Inc.has been bought for 4 billion dollars by the companies WME (William Morris Endeavor), MSD (Merck Sharp), and IMG (International Management Group), This is the biggest sports franchise purchase in sports history – and yet, this will not change much. Dan White (president of UFC) is still going to remain president and run day to day things as he always has. The only change that is immediate is Lorenzo Fertitta and his brother Frank Fertitta, are no longer running things on the business side. This will be very good for the UFC. This is a chance for the company to get the respect that they, and the sport deserves. They have worked hard to be at the top of combat sports and to be the global leader in MMA. The purchase price alone proves that they have succeeded.
Lorenzo Fertitta and Frank Fertitta bought the UFC for 2 million dollars back in 2001. At that time, the company was almost bankrupt. They later would bring Dana White onto the scene to run day to day operations and create the parent company Zuffa LLC. They created Zuffa LLC to be the head company of all the other MMA companies that they own. Zuffa basically served as the board of the UFC. They just turned 2 million dollars into 4 billion dollars in just 15 years. Not a bad return on investment by any standard. This is a great day for the UFC. Only time will tell if this was a good change or a bad change for the sport overall, but as long as Dan White is in charge, the company should be in good hands.