Lonzo Ball debuts his ZO2, his first independent signature shoe

About a week ago, a report that Big Baller Brand was no longer in negotiations with Nike, Adidas and Under Armour, but LaVar Ball, Lonzo’s father and the CEO of Big Baller Brand, has made it clear that the company was not interested in a standard endorsement deal, instead seeking co-branding opportunities.

And just when it appeared that the Big Baller Brand failed or ruined Lonzo’s chances at an endorsement deal, the family released it’s first ever shoe under the BBB brand.

BBB tells SLAM that designs and prototypes for Lonzo’s first signature shoe—the ZO2—had been in the works for the past few months.

So what’s the price of this new shoe?

The ZO2 Prime comes with a $495 price tag.

But it doesn’t stop there. There is also a limited ZO2 WET Autographs edition, which will come in a key-locked glass box with a floor mirror, LED lights and an autograph from the Lonzo himself. It will cost $995.

Ball averaged 14.6 points and an NCAA’s best 7.6 assists per game and is drawing comparisons to some of the game’s greatest point guards to ever touch a basketball during all of this.

The following photos are from and here’s the full link to their latest article here






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